The Editorial Verdict
Does one thing well: tells you which pages people visit, where they came from, and what device they used. No cookies, no cross-site tracking, no consent banner needed in most jurisdictions. The tradeoff is you give up the deep user-journey analytics Google Analytics provides — if you need funnels, look elsewhere.
Core Capabilities
- < 1 KB Script
- Cookie-less
- 100% Data Ownership
Replacing Proprietary Software
Plausible is designed as an open, verifiable replacement for Google Analytics. Migrating to it gives you direct control over your infrastructure, eliminates recurring subscription fees, and prevents proprietary platform lock-in.
Read our in-depth walkthrough: Related Guide & Setup Notes.